Why E-COMMERCE?

E-commerce has become a hot topic again. After the web hype and the exaggerated expectations from ecommerce the opportunities for online sales are being evaluated four times again soberly and objectively. simultaneously ecommerce has developed surprisingly historicallyin the past few years. The transformation cannot be stopped and the opportunities offered by ecommerce can be seen by somebody.
limitless companies are showing how it's completed every day and demonstrate impressively how ecommerce can be used in the B2C or B2B sector to maintain increases in turnover and profit, acquire new customers, improve customer relations and services, speed up the sales routine and lower distribution costs. meanwhile, the use of the web as an additional sales channel has become a normal business model for companies of all sizes in every sector. e commerce revenues are rising steadily and the number of people using the web to get information or go shopping is continuing to increase.
The speedy wide-spread availability of broadband DSL connections at cheap every month rates is a significant factor for this, continually stimulating ecommerce revenues. Today ecommerce is standard practice for companies keen to enhance their sales efficiency, make more turnover and improve their customer services. This practical guide was written for miniscule to medium-sized companies who need long-term success in online sales. The practical tips are oriented primarily towards the following target groups:
1 Companies already running an offline business and keen to make use of e commerce as an additional sales channel, primarily in order to better serve their existing customers. The primary concern of these companies is the optimisation and automation of sales and ordering processes to improve customer relations and increase revenues for each existing customer and not a lot the acquisition of new customers.
2 The second group are start-ups that see a business opportunity on the web and need to set up purely online sales. The aim of these companies is to open up new markets, attain a positive degree of recognition in the target groups and to acquire new customers and retain them for the long-term using the net store in combination with effective marketing campaigns.
3 The third group includes companies that are reaching their limits with their traditional business and classic distribution models and see new areas of growth and opportunities in ecommerce. These companies chiefly need to make use of e commerce to reach new target groups that they were historicallyin the past unable to approach, e.g. internationally, other regions or cities or new age groups. Here the acquisition of clearly defined new customer groups and the most efficient feasible, often international online commerce takes centre stage.
In the finish, the customer decides whether or not your successful.